Search Engine Optimisation

Search Engine Optimisation, which is also known as SEO, is an internet marketing technique to develop content & inbound links to improve search engine visibility and to increase traffic to your website.  

Natural Search

Natural search results are the results that appear on the left hand side of the page in search engines.  There are many illegitimate, unethical techniques for SEO, which can mean that your site is downgraded by search engines.  We focus purely on legitimate SEO techniques to aim for an improved position of your website in search engine results.    

Research has shown that internet users put more trust in the natural search results in search engines, as opposed to pay per click advertising.  

SEO is a long-term, ongoing project and it takes time to achieve results.  We are 100% customer focussed and will work with you to continue to improve your position within natural search results.  We will re-assess your site and its position within search engines at pre-agreed intervals.

Lots of factors will affect your position in search engines.  We use an ethical approach and will develop a strategy to improve website traffic on a page by page basis for your site.

Research

We will research your business area and establish your current natural search position for relevant key words & phrases in Google.  This will involve key word and key phrase research which will be incorporated into the content of your website.   The way internet users find your site will change with time.  We will help you to keep abreast of these changes.

We have the tools to investigate the key phrases that internet users actually use to find your (or your competitors’) sites

Tags

Tags are the parts of your site that help to describe your site to search engines.  We will devise tags for your site that maximise the use of every character (every character counts!).  

Links